Gui Camargos is the Head of Content/ Creative behind btcmkt.
Having worked at traditional advertising agencies in Brazil, Mexico, and Singapore, leading large teams and managing regional and global accounts such as Unilever, IBM, Corona, Philips, and Cadbury, Guilherme has earned numerous creative accolades, including Cannes Lions, D&AD, and One Show.
In 2021, he was recognized as Singapore’s most awarded creative.
His first encounter with Bitcoin came in 2015, during an IBM campaign, a moment that sparked his passion for the industry. Since 2021, he has dedicated his career to building and shaping brands and products in the Web3 space.
He has served as the creative head within marketing for Mexico, Brazil, Argentina, and Colombia at Bitso, and is currently part of the killer team at the Web3 agency MOM.
guilherme.camargos@btcmkt.com.br
https://www.linkedin.com/in/guicamargos/
+55 11 95066 1609
TG: @guicamargoss
Recognitions:
#1 Singapore’s Hottest Creatives 2021 by Campaign Brief Asia
(#8 in 2020; #12 in 2023)
Top 100 Most-Awarded Creative Directors Worldwide 2021 by The Drum
Cannes Lions
1 gold, 5 silver, 5 bronze, 20 shortlists
One Show
1 green pencil, 1 gold, 2 silver,
3 bronze
D&AD
2 graphite, 2 wood, 3 shortlists
LIA
2 gold, 8 silver, 9 bronze
Spikes Asia
3 gold, 2 bronze
2021 Agency of The Year, Singapore
Clio
2 silver, 5 bronze
AdStars
1 gold, 5 silver, 5 bronze
APAC Effies
1 silver, 1 bronze
Ciclope Asia - Best Writing
El Ojo
2 silver, 2 bronze
Wave Festival
1 gold
FIAP
1 gold
Profissionais do Ano
Finalist
Work featured in
Lürzer's Archive Magazine
9GAG
Jury member:
One Show 2022
Integrated/ Experiential & Immersive
El Ojo de Iberoamerica 2022
Experiencia de Marca y Activación
Spikes Asia 2018
Outdoor & Radio
AD Stars Korea 2020
Film
NY Festivals 2021
Singapore Creative Circle “Gongs” 2021
Media and PR
Education:
Major in Communication Studies, ESPM 2002-2005
Creative Writing - Escola Panamericana de Arte, 2006
Screenwriting - Academia Internacional de Cinema, 2008
Creative Entrepreneurship - Perestroika, 2012
Futurism and Singularity - Perestroika, 2013
Leading for Creativity - IDEO U, 2016
Writing for Fiction - Lasalle, 2019
Digital Transformation - Circus Street, 2019